Brand Up, Brand Down – Thumbs up for Selena Gomez, but a big downgrade for Barney

Gomez tops in social media; CGI Barney, really?

On today’s edition of MSNBC’s Morning Joe, guest Donny Deutsch had a new episode of Brand Up, Brand Down.

Among those getting an upgrade were Selena Gomez and M&M candies. Being downgraded was everyone’s most annoying purple dinosaur, Barney.

According to Deutsch, Gomez has the most followers of any woman on Instagram.

Watch the video for the complete report.