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Free offer seeks to change the perception of convenience store coffee

Free coffee in Elk Grove

Even though they have been selling coffee to-go far longer than coffee behemoth Starbucks, convenience store coffee’s reputation has been perceived as a subordinate product. To change that perception one international convenience store chain is working to change that view.

Touting blind tastings that customers rated highly, Charlotte, N.C.-based Circle K is offering a free cup of coffee. The offer is available at participating merchants on Wednesday, January 25.

“At Circle K we’re really proud of the coffee we offer our customers and believe it stacks up against the world’s best cups of coffee. So proud, in fact, that we’re giving it away for free for everyone to give it a try,” David Hall, vice president of global food service at Circle K, said. “We imagine after trying our coffee, you will love it as much as we do.”

In addition to the free cup of coffee offer, the convenience store chain has the Circle K Sip & Save monthly beverage subscription, For $5.99 per month, customers get one preferred beverage every day.

According to Circle K, they are “offering one cup of free coffee, any size, on Wednesday, Jan. 25, 2023. Limit one per customer. Only at participating locations. To redeem, customers can first personalize their cup of coffee via the self-serve coffee machines and then take their coffee to the register.

There are five Circle K stores in Elk Grove. See map for details.

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